Outside the Frame

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THE WORD

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This week’s weekly THE WORD comes from one of my favourite bands, The Clash. The song Lost in the Supermarket appears on the 1979 album London Calling (ranked #8 on Rolling Stone Magazine’s 500 greatest albums of all time). More so than many other punk rock bands, The Clash politicised their lyrics and addressed many social, political and ethical issues of modern times. Lost in the Supermarket is a song that laments the rampant commercialisation of our times and the subsequent isolation one feels while drowning in a mass of consumerism. Lost in the Supermarket indeed:

 

Lost in the Supermarket – The Clash

 

I’m all lost in the supermarket
I can no longer shop happily
I came in here for the special offer:
Guaranteed Personality

I wasn’t born, so much as I fell out
Nobody seemed to notice me
We had a hedge back home in the suburbs
Over which I never could see

I heard the people who lived on the ceiling
Scream and fight most scarily
Hearing that noise was my first ever feeling
That’s how it’s been all around me

I’m all lost in the supermarket
I can no longer shop happily
I came in here for the special offer:
Guaranteed Personality

I’m all tuned in; I see all the programmes
I save coupons from packets of tea
I’ve got my giant hit discotheque album
I empty a bottle, I feel a bit free

The kids in the halls and the pipes in the walls
Make me noises for company
Long distance callers make long distance calls
And the silence makes me lonely

I’m all lost in the supermarket
I can no longer shop happily
I came in here for the special offer:
Guaranteed Personality

It’s not here
It disappeared

I’m all lost in the supermarket
I can no longer shop happily
I came in here for the special offer:
Guaranteed Personality

I’m all lost in the supermarket
I can no longer shop happily
I came in here for the special offer:
Guaranteed Personality

I’m all lost (I’m all lost in the supermarket)
I’m all lost (I can no longer shop happily)
I’m all lost (I came in here for the special offer: Guaranteed Personality)

I’m all lost (I’m all lost in the supermarket)
I’m all lost (I can no longer shop happily)
I’m all lost (I came in here for the special offer: Guaranteed Personality)

I’m all lost in the supermarket
I can no longer shop happily
I came in here for the special offer:
Guaranteed Personality

I’m all lost
I’m all lost
I’m all lost

I’m all lost in the supermarket
I can no longer shop happily
I came in here for the special offer:
Guaranteed Personality

 

There is no video clip but this fan’s YouTube post will do:

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Written by Dale Weber

Thursday, 25 September, 2008 at 11:06 pm

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